Nutlug provides unmatched expertise in the area of Content Marketing -
- a continuously-growing, brand-building communications discipline, created around delivering on consumer needs through content - - helping our clients develop the strategies, measurements, and execution of originated content to foster dynamic customer relationships from acquisition through retention and advocacy, maximizing lifetime value and profitability.
What is Content Marketing?
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Content Marketing is the use of words, pictures, video, audio, and applications to tell stories – to educate, inform, entertain, and inspire – with the goal of engaging prospects and customers to think, feel, and behave toward the achievement of your marketing goals.
But that sounds just like ‘advertising,’ right?
Well, yes. And no.
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Yes -- in that Content Marketing is also about engaging people so that they become closer to your brand.
No -- in that unlike traditional advertising and marketing communications, Content Marketing engages people by being about:
| Content Marketing IS About |
Content Marketing IS NOT About |
| The Customer (them) |
The Brand (me) |
| A two-way or multiple-way conversation between Customer and Brand. |
A one-way, top-down shout from Brand to ‘audience’ |
| Solving Customer wants, needs, and problems – even if that doesn’t relate to a ‘sale’….yet |
"Buy me, buy me, buy me" |
| An on-going dialogue that can last forever |
A ‘campaign’ that starts and ends, all at the Brand’s bidding |
So what about selling? Aren’t we all ultimately interested in sales?
Of course. Yet Content Marketing is also about building real relationships that result in a lifetime’s worth of sales. It offers the promise and commitment of relevant, valuable information on a consistent basis, making your customers more informed, more entertained, more educated, more inspired. More engaged. Ultimately, engaged customers reward us with their business and their loyalty. It’s measurable and it’s proven.