N-Gauge Level™ is a multi-metric aggregation tool for measuring how your brand is performing in Customer Engagement.

helps your business by:     Providing a relative gauge of Engagement at a given point in time (a snapshot)    Tracking Engagement over time    Identifying gaps in Engagement results     Recommending specific marcomm efforts to boost levels of Engagement     Strategic framework for engagement throughout the customer journey

Unique amongst measurement offerings around Customer Engagement, N-Gauge Level™ is:

• Objectives-based: as dozens of variables affect purchase behavior, N-Gauge Level™ does not focus solely on Transaction as an objective; rather, it looks at the effects of engagement on all objectives within the Customer Journey, including: Awareness, Consideration, Interaction, Transaction, Bonding and Advocacy1
• Customer-centric: a majority of engagement metrics to date have focused solely on what a Brand is doing to engage; N-Gauge Level™ looks at the Customer Journey from the customer’s point of view – focusing on if the customer demonstrates that s/he is engaged
• Measured over time: periodic tracking of a Brand’s N-Gauge Level™ allows for analysis of specific efforts’ impact on Engagement, testing, and dynamic adjustments to strategies Calculated using self-reported and independently measured-metrics; and
• Centered on both Attitudinal and Behavioral measures: other engagement metrics are based solely on customer behaviors; while this is vital, it is of equal importance to evaluate how a customer thinks and feels – made available by self-reported measurements. N-Gauge Level™ looks to tap both the emotional state and behavioral state brought upon by Engagement