Implementation of Strategy Plan (we create the content for you!)

• Team assembly: talent, resources
• Content calendar development
• Content creation
• Measurement
• Metrics development
• Experimental design
• Account management

Additional Services

• Content audits and recommendations for:

• Websites
• Magazines
• DM
• Video
• Blogs
• Digital push media (email, tweets, etc.)
• Social media
• Events
• Newsletters
• Internal communications
• Competitive set/benchmarking

Includes utilization of MacDonald’s Content Litmus Test™

Tender creation (if you seek a third-party content provider) Proposal distribution/distillation (we’ll create your brief/RFP) Pitch analyst (we’ll help you ‘judge’ your potential vendors’ presentations) Direct matchmaker to most qualified vendor (we’ll link you directly to the most appropriate content provider)

On retainer/project-based consultant (for any/all of the above)